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Conversations with Jim Zirin | Episode | What is the Secret of Zagat's Success?

Conversations in the Digital Age with Jim Zirin – In the 1970s, Nina and Tim Zagat as a hobby began to survey restaurant goers. They then processed the surveys and produced an eponymous restaurant guide that flourished into a major brand and a multi-million dollar business. They tell Jim how they did it with marketing skills and promotional instincts, and even disclose a few business secrets.

0:26:45 | AIRED: 7/6/2017 |
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