Contact: Debra Falk
NEWARK, NJ – MARCH 23, 2016 –An ad for NJTV News, the weeknight newscast of NJTV, New Jersey’s public television network, has been honored as a Bronze winner in the 37th Annual Telly Awards. The ad, titled “The People in Your Neighborhood”, won in the category of Commercial – Local TV & Local Cable – Media Promotion. Nearly 12,000 entries from all 50 states and numerous countries submitted this year, making this recognition a stand-out.
In two different executions of “The People in Your Neighborhood” video ads, eight NJTV News correspondents sing a variation of the song as they ready for their news duties from various locations across New Jersey from Liberty State Park to the Trenton Statehouse. Each member of the news team is identified in the spots, culminating with anchor Mary Alice Williams at her news desk in the network’s Agnes Varis NJTV Studio in Newark.
NJTV enlisted the services of Spitball Advertising in Red Bank to develop the creative concept and worked with ISH Productions in Manalapan for filming and the music arrangement, under the editorial direction and supervision of NJTV News Executive Producer Phil Alongi.
“We’re delighted with this recognition; NJTV News is the jewel in NJTV’s programming crown,” said NJTV’s General Manager John Servidio. “Our goals with this ad campaign were three-fold: promote our locally-based NJTV News team and its coverage of issues affecting all of our lives here in New Jersey; remind people we are public television; and ultimately attract new viewers to NJTV. Now the campaign itself is attracting attention.”
“We knew the song has a feeling of nostalgia that would resonate with our target audience”, said Anthony Torre, Co-Founder and CMO of Spitball Advertising. “Once it gets in your head it absolutely sticks and we wanted people to start building a communal feel around NJTV. We’re glad it stuck with the Telly judges.”
Read more about the full “The People in Your Neighborhood” NJTV News ad campaign here.
The Telly Awards was founded in 1979 and is the premier award honoring outstanding local, regional, and cable TV commercials and programs, the finest video and film productions, and online commercials, video and films. Winners represent the best work of the most respected advertising agencies, production companies, television stations, cable operators, and corporate video departments in the world.
A prestigious judging panel of over 500 accomplished industry professionals, each a past winner of a Silver Telly and a member of The Silver Telly Council, judged the competition, upholding the historical standard of excellence that Telly represents. The Silver Council evaluated entries to recognize distinction in creative work – entries do not compete against each other – rather entries are judged against a high standard of merit. Less than 10% of entries are chosen as Winners of the Silver Telly, our highest honor. Approximately 25% of entries are chosen as Winners of the Bronze Telly.
“The Telly Awards has a mission to honor the very best in film and video,” said Linda Day, Executive Director of the Telly Awards. “NJTV News and Spitball Advertising’s accomplishment illustrates their creativity, skill, and dedication to their craft and serves as a testament to great film and video production.”
To find out more about the Telly Awards visit our website at www.tellyawards.com.