BUSINESS & ECONOMY

NJSEA President Not Sure If American Dream Will Be Ready for Super Bowl

Several major sporting events have been announced as coming to New Jersey, including the Super Bowl, WrestleMania and Formula One. New Jersey Sports and Exhibition Authority President and CEO Wayne Hasenbalg sat down with NJToday Managing Editor Mike Schneider to discuss the future of sports and recreation in the state.

Hasenbalg says each large event presents both opportunities and challenges, and could bring hundreds of millions of dollars in revenue.

There has been speculation about whether or not American Dream, formerly known as Xanadu, will be ready by the time the Super Bowl comes to New Jersey in 2014. Hasenbalg said he expects “a good part of the project will be completed” by the Super Bowl, but said it was hard to say if everything will be done.

When it comes to horse racing in the state, Hasenbalg said he’s hopeful that the industry can be saved at both the Meadowlands and Monmouth Park. He pointed out that the Meadowlands has had a successful first two months and is optimistic that Monmouth Park can have similar success.

Hasenbalg said the NJSEA will be working with the tourism industry and that he believes the group can fulfill the mission of creating a focus on sports and entertainment marketing under one roof. “I’m confident with the money that’s in the budget we’ll be able to do it,” Hasenbalg said.

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