New Map A Non-factor, But Last Minute Attack Ads May Have Been the Difference in Key Races

According to Peter Woolley, Director of the Fairleigh Dickinson University PublicMind Poll, the new legislative map did not give either party a definitive advantage in the election which he says was a “tale of incumbency” in New Jersey.

In the two battles which drew the most money and manpower, Woolley tells NJToday’s Mike Schneider that attack ads which ran in the last days of the campaign may have tipped the scales in favor of the winners. In the 38th district, incumbent Bob Gordon (D) ran an ad about his opponent’s connection to the controversial Xanadu project, which Woolley says, had a powerful impact on a public skeptical of tax breaks for big corporations. In the 2nd district, Senator Jim Whelan (D) used a last-minute ad which accused his opponent of the same charge once leveled at him – that he is a “triple dipper.”