Casino executives today announced the Mohegan Gaming Advisors (MGA) will manage the Resorts Casino Hotel in Atlantic City. MGA operates the Mohegan Sun in Connecticut and Pennsylvania. Resorts Casino Hotel executives are calling it “an ideal formula for success.” Morris Bailey, owner of Resorts insists his casino hotel is a family operation and is not for sale.
It’s the second big announcement for the resort in the past two weeks. They recently announced a partnership with Jimmy Buffet which will include the addition of Margaritaville casino complex. Mitchell Etess, CEO of the Mohegan Tribal Gaming Authority, says the new addition is a game changer.
“This will be Resorts Casino Hotel,” said Etess. “We’re gonna have the Margaritaville feeling on the boardwalk, it’ll evolve back into the Resorts feeling and where you’ll feel Mohegan will be the service. It’ll be the way people are talked to, it’ll be the marketing programs, it’ll be the things we do well.”
Executives insist Resorts will maintain it’s name, arguing the historic casino is the most recognized name in the gaming industry. But Resorts has been struggling. Revenue from slot machine tables is down 16 percent in the first six months of 2012.
“I think Revel, slow gaming revenue notwithstanding, has changed the way people look at Atlantic City” said Etess who commended the state for its aggressive marketing campaign and investment in the gaming town.
Etess says their biggest advantage is cross marketing, calling it a synergy of the brands. Guests from any of the properties will be able to use their “comps” at all three resorts. Sen. Jim Whelan (D-2) calls the new partnership a positive shot in the arm for Atlantic City.
The Mogehan Gaming Advisors say it’s too soon to tell when their management will be present on Resorts Casino Hotel property. Everything is pending casino regulatory approval.
Reporting Atlantic City, Lauren Wanko files this report.