By Maddie Orton
It’s 7:45 a.m. and as I finish up my first cup of coffee, the team at Glaze Donuts in New Milford is already onto their third batch of donuts. The first batch? It was finished by 3:30 a.m.
Owner Jule Hazou has gotten lots of attention and lots of customers as of late from his colorful take on the classic treat. These Italian rainbow donuts have been a mega-hit for the almost 2-year-old bakery. Usually made only on weekends, customers get there early. And lines are out the door.
“It’s crazy. They start very, very early in the morning. We have a lot of extra people here working on them,” said Stephen Chiciak, a baker at Glaze Donuts.
Just for this donut?
“Just for this donut,” he said.
“I knew it would take off, I just didn’t think it would have that effect, making that into a donut,” Hazou said. “I thought it was just amazing that you can take something that good and create it into a donut. And that’s been my spin. Where I can take good things like the cannoli, like the Italian rainbow, and just turning them into donuts.”
Hazou won the inaugural New York City Donut Fest this year for his cannoli donut. And he has a root beer float-inspired creation and several others in the works. In the era of the cronut, the rainbow bagel and other bakery blockbusters, a good idea can go a long way.
“I do believe that you have to be creative, and do new things — do things differently. But it has to make sense,” Hazou said.
It takes extra work to create these often intricate, artisan donuts, so of course the price is slightly higher than those national chains. But Hazou relies on the fact that people want quality and creativity. The buzz doesn’t hurt business either. Customer Anne Marie Spiegel stops by to pick an Italian rainbow donut up for her husband.
“He’s going to be so excited. It’s huge. Everybody’s been talking about it — that they want to get them, but we can’t because the line’s so long or it’s on the weekends, so I’m so excited to get some,” she said.
It’s been validating and exciting for Hazou, who’s up to 138 varieties of donuts so far.
“I’m constantly thinking of doing new things, so I think I have another thousand ideas. They’ll come out slowly,” said Hazou.
Thanks to the demand, Hazou will open his third Glaze Donuts shop next week in Wayne.