General Manager

Joseph (Joe) Lee is General Manager of NJ PBS.  Lee an experienced public media leader, an accomplished fundraiser and a pioneer in community engagement. A Baltimore native, Joe Lee ran non-commercial radio station WAER-FM and its digital platforms at Syracuse University for 28 years first as Program Director and then Director & General Manager. Prior to that, he led content development and management for Morgan State University public radio WEAA FM in Baltimore. Under his leadership WAER transformed from a music-oriented radio station to a public media organization focused on multi-media journalism, storytelling and community impact. Lee also served as Executive Producer of Syracuse Speaks, WAER’s public affairs show focusing on issues of concern to Central New Yorkers, and as producer of WAER’s Afro Futures and Pop Life podcasts. He is based in Newark, home of the Agnes Varis NJ PBS Studio. Follow @jblee883  


Senior Managing Editor

Jamie Kraft is Senior Managing Editor of NJ Spotlight News  An award-winning television broadcast journalist and executive producer, Kraft’s experience includes producing, writing and reporting for major news outlets, including NBC, CNN and CBS. He most recently served as Senior Executive Producer/MSNBC Live, Dayside at NBC News, where he led a team that transformed daytime programming into a breaking news, reporter-driven news network achieving record ratings. Kraft won an Emmy ® award for Rachel Maddow’s “Flint Water Crisis” special and a Hillman Prize for “Torn Apart,” MSNBC’s coverage of the immigration crisis. Kraft’s previous experience includes serving as Executive Producer of Nightly News with Lester Holt, Weekend Edition, where he also produced breaking news, special reports and election coverage. He received an Emmy® Award for “America’s Addiction: Opioid Crisis” series. He also served as Senior Broadcast Producer at NBC Nightly News with Brian Williams; Executive Producer at CNN’s American Morning program and Senior Producer at Anderson Cooper 360. He was an award-winning producer for several CBS News programs, including 60 Minutes, CBS Evening News and 48 Hours. Kraft received his B.A. from Syracuse University and is also an adjunct journalism professor at the Roy H. Park School of Communications at Ithaca College. Kraft and his family reside in Bergen County where he has run the town’s recreation soccer program for the last fifteen years.

Director of Development

Noelle Deihl-Harteveld is NJ PBS’s Director of Development. Deihl-Harteveld is a fundraising veteran with more than 25 years of experience in the field responsible for leading fundraising in New Jersey.  Her responsibilities involve a portfolio of donors in the categories of individual giving, foundation, corporate and Board philanthropy and underwriting. Previously, Deihl-Harteveld was a Senior Director, Major Gifts and Campaign Director at Saint Barnabas Medical Center in Livingston, NJ, where her responsibilities included organizing the Medical Center’s Capital Campaign and growing their major gift program.  Previously, her fundraising career included serving as Director of Development for Operation Smile’s Northeast Region; Major Gifts Officer for the Foundation for Morristown Medical Center; and Director of Development for the Graduate School Of Education, Rutgers University in New Brunswick. She received her B.S. in Consumer Studies from Syracuse University and resides in Essex County, NJ.

Director of New Jersey Partnerships

Stephen Priolo is NJ PBS’s Director of New Jersey Partnerships.  After a short-lived stint as a stockbroker, Priolo began his 20+ year career in public broadcasting with New Jersey Network (NJN) in 1997 to follow his dream of working in the world of television and entertainment.  He began as an Account Executive for Corporate Support which led to Manager, Director and eventually, President of the Foundation for New Jersey Public Broadcasting, the revenue-generating arm for NJN.  He, along with his talented colleagues, has produced hundreds of corporate branding and public awareness spots to help sponsors creatively and effectively communicate their brand position and good corporate citizenship to important stakeholders, decision-makers and consumers throughout New Jersey via airplay on NJ PBS’s unrivaled statewide TV network and digital platform. Priolo graduated from Glassboro State College (now Rowan University) and lives in Camden County, NJ.

Director of Communications

Deb Falk is Director of Communications for NJ PBS.  It’s her second purview into public television, having previously worked at WNET, overseeing national publicity campaigns for high-profile series like American Masters and Secrets of the Dead.  In-between, she served as Communications Direction for public-opinion polling firm Rasmussen Reports.  She launched her career as an account executive and copywriter at the NJ-based advertising and marketing firm, Zullo Associates, working primarily with national consumer goods brands such as Finlandia, Farmland Dairies and Mercedes-Benz. Falk received her B.A. from Rutgers University and lives in Monmouth County, NJ.


General Counsel

Patricia T. Northrop is General Counsel for NJ PBS.  She advises the NJ PBS News team on news-gathering and First Amendment issues, and provides guidance across NJ PBS on issues relating to production, licensing, underwriting, governance, and other matters.   She also supports the Board of Trustees and serves as Assistant Secretary to the corporation. Northrop joined the WNET family of companies in 2011 and was appointed General Counsel for NJ PBS in January 2016.  Previously, Northrop served as an Assistant Attorney General in the New York Attorney General’s Office (Charities Bureau), worked in private practice at two New York City law firms, and clerked for the U.S. Court of Appeals for the Tenth Circuit. Northrop received her J.D. cum laude from Duke Law School and her B.A. cum laude from The College of William & Mary.  She is a member of the Media Law Resource Center’s News-gathering Committee and the Duke NY Women’s Forum Executive Committee, as well as  various nonprofit association committees.  She also teaches as an adjunct professor at Fordham Law School.  She lives in Morris County, NJ.

Additional Network Team Members

Rachell Campbell, Assoc. Dir. of Production Services
Daena McBride, Assoc. Dir. of Design & On-Air Promo
John Garcia, Post Services
Jermaine Pinnock, Post Services

See full NJ Spotlight News staff here.

Development and Revenue

Noelle Deihl-Harteveld, Director of Development, harteveldn@wnet.org
Steve Shalit, Director, Business Development, sshalit@njspotlightnews.org
Steve Priolo, Director, New Jersey Partnerships, priolos@mynjpbs.org
Sylvia Baber, Senior Institutional Giving Officer, babers@wnet.org
Wendy McNeil, Major Gifts Officer, mcneilw@mynjpbs.org