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When the Sierra Club Saved the Grand Canyon

In the late 1960s, the Sierra Club's fight to save the Grand Canyon from dams was met by retaliation by the IRS. Between the Sierra Club's advertising campaign and the involvement of the IRS, public opinion was galvanized to protect the Grand Canyon. This video is an excerpt from American Masters: A Fierce Green Fire, premiering on PBS on Earth Day, April 22, 2014.
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About American Masters

Since its premiere in 1986, AMERICAN MASTERS has been the only PBS series committed to developing and producing comprehensive film biographies about the broad cast of characters who comprise our cultural history.

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