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Tourism Industry Looks to Leverage Upcoming Mega Events to Promote New Jersey

3-19-12

Hundreds of industry leaders met in Atlantic City for the New Jersey Conference on Tourism. Those involved in the industry want to make sure large upcoming events happening in the Garden State will draw big crowds and encourage even more tourism. Tourist spending last year was $38 billion, a 7 percent increase from 2010.

The New Jersey Travel Industry Association says there are many opportunities for partnerships in the coming years with the Super Bowl coming in 2014 and Wrestlemania. The key is to find ways to ensure when tourists visit those venues they stay to experience the other attractions New Jersey has to offer, according to the organization.

To that end, there has been a reorganization of three state agencies. The NJ Sports Exposition Authority (NJSEA) will now oversee the Division of Travel and Tourism as well as the the NJ Motion Picture and Television Commission. NJSEA, in turn, will report to the Department of State.

“We needed to create a one-stop shop for all of these potential venues so we could bring all of our resources together and leverage them not just on a regional scale but on a national scale and an international scale,” said Lt. Gov. Kim Guadagno.

NJToday’s Lauren Wanko files this report from Atlantic City.

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