By Christine Valdez
Web Production Assistant
On May 10, the mud obstacle course of Mudderella will be held for the first time in the state. The five- to seven-mile obstacle course event will be held in Englishtown and will feature 12 to 15 obstacles.
The inaugural New Jersey Mudderella is set to follow in the footsteps of the previous Mudderella event, which took place in 2013. The event is open to all but has been targeted toward women as as a way for women to take pride in their strength. “Own Your Strong” is Mudderella’s motto.
The concept behind Mudderella was developed by a group of women and according to Mudderella Chief Executive Officer Cristina DeVito, the group wanted to create an event to celebrate women but to also empower women by having them come together, push themselves and have a good time through an athletic challenge.
The inaugural Mudderella event in the Poconos in September 2013 attracted thousands of participants and it is now expanding into other states around the country.
“Mudderella is about empowering women to take pride in their strength — inside and out. We are thrilled to be continuing the mission of Mudderella and expanding our footprint for 2014 to give more women the chance to participate and ‘Own Your Strong,’” said DeVito.Feedback to the inaugural Mudderella was positive, according to DeVito, and she said that seeing many participants take part, the team behind the course knew they had something and that they were going to do everything possible to expand the success of the event.
The success of the inaugural Mudderella event in 2013 paved the way for the obstacle course to arrive in New Jersey as one of eight scheduled events. New Jersey is set as the first Mudderella of the 2014 season. The event in Englishtown will set the pace for six more events throughout the country and one in the UK.
After the success in the Pocono region, the team behind Mudderella decided to expand into New Jersey because it provided an opportunity to include not only New Jersey, but the New York and Philadelphia market. It also provides the opportunity for participants from the past Pocono event to return and take part in New Jersey.
“We also have a number of repeat Mudderellas from our inaugural event in the Poconos last year, so we are looking forward to welcoming them back,” DeVito said.
The response for New Jersey’s Mudderella has been positive.
“We’ve been overwhelmed by the response to our first Mudderella event in the NY/NJ area and are actually nearly sold out for the event, which is really exciting,” said DeVito.
The day in Englishtown is set to have participants stretch and strengthen as a warm-up prior to the official start of the event. Participants will go through obstacle courses such as Hat Trick, where contestants jump off a trampoline onto a cargo net and then slide into water.
The company has dedicated Mudderella events to support Futures Without Violence, a national non-profit group that raises awareness to end domestic violence. Funds raised by participants for Mudderella will go toward Futures Without Violence.Although the event is set to empower women and encourage them to take pride in themselves, if an obstacle seems to be too tough, a participant is not obligated to finish that part of the course.
DeVito says that much planning went into Mudderella NY/NJ and that the entire team behind Mudderella is excited not only for the New Jersey event, but to kick off the new season.
“We’re as excited as a kid in a candy store to be kicking off the 2014 season with our NY/NJ event and continuing the brand’s mission to give more women the chance to participate and ‘Own Their Strong,’” DeVito said. “And as a native Jersey girl, it feels great to bring our event to my home state and have my friends and family participate on our first Mudderella of the 2014 season.”
More information about the Englishtown event can be found on the Mudderella website.