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Jaffe Morning Briefing: June 10, 2014

6-10-14

JAFFE COMMUNICATIONS GIVES ITS TAKE ON THE NEWS IN NEW JERSEY

RUNNEMEDE – You would think a rogue fleet of ice cream trucks named “Master Softee” would face immediate copyright infringement laws. And you would be correct. The federal court has told a New York man that he is obviously ripping off the Mister Softee brand from a Runnemede family. Not only did “Master Softee” glom on the name, but also had his very own grinning, cone-headed mascot and the same red, white and blue colors of Mister Softee, making it nearly impossible to tell them apart, the Daily News reports. Maybe Master Softee can now be the “Great Humor man.”

CAMDEN – The opportunity to bring the Philadelphia 76ers training facility to New Jersey seems like a layup. But it comes with a huge caveat: an $82 million tax break. The state Economic Development Authority will be deciding today if it will play ball; the enormous give-away would cover the entire cost of constructing a glorious facility and offices in Camden for the team. New Jersey is desperate for cash, as we all know, but how can we turn down this opportunity for Camden to finally give a Jersey salute across the Ben Franklin Bridge?

BRIDGEGATE – When it was first learned that Gov. Chris Christie was spending $1 million in taxpayer money to “independently” investigate his own behavior in the GWB scandal, taxpayers should have been appalled. When the detailed “investigation” revealed he did absolutely nothing wrong, taxpayers should have been seething at all the waste. And now that the Record reports the actual amount spent on lawyers is now more than $3 million (and climbing) to “prove” Christie’s innocence, well, there really are no words to describe it.

EDISON – Winning wasn’t anything like pulling teeth for dentist Thomas H. Paterniti. For an extraordinary 22nd consecutive year, Democrats in New Jersey’s fifth largest town last night re-elected Dr. Paterniti as Chairman of the Edison Democratic Party. The 84-year-old Paterniti – who served twice as Mayor of Edison, an Assemblyman and state Senator – overcame a challenge by a local cop by a vote of 75-55.

TRENTON – Lawsuits are flying; ah, it must be budget time in the capital city. A slue of labor unions are suing Gov. Chris Christie to force him to keep his word and include nearly $2.5 billion in the state pension system over the next two years. To date, teachers, firefighters, police, municipal workers and county employees are embroiled in the fight, demonizing the governor from every corner of the state. There’s a silver lining for Christie; he can’t run for re-election.

LAKEWOOD – Could cooler heads have prevailed in Lakewood - at least temporarily – with the delay in a protest planned for this morning? A local rabbi has rescheduled the grand plan until tomorrow and Thursday, when he is urging all parents to drive their kids to school, as opposed to taking the bus. The rabbi wants to show school officials what chaos would ensue on local roads when the district ends its free busing program for 8,100 public and private students this fall. The $4 million perk has given free rides for local kids living within 2.5 miles of school, if they attend public school or not. People in Lakewood are furious; people across New Jersey are asking: “Wait, free rides for some kids who could walk??”

IN OTHER IMPORTANT NEWS

CONEY ISLAND, NY – An elementary school principal - who gained notoriety for banning kindergarteners from singing “God Bless the U.S.A.” at their end-of-the-year ceremony in 2012 – is back to stealing headlines. This time, she is telling teachers at P.S. 90 that the pre-K students are prevented on June 19 from carrying flags to a song called “Stand Up for the Red, White and Blue.” The apparent reason? The teachers did not seek her permission. Following that logic, the principal did not seek permission either – when she voluntarily walked into another buzz saw of bad press after her first round of graduation nonsense in 2012.

IN THE MEDIA

TAMPA – It can be dangerous covering sports. Watch how a sports reporter nearly gets clocked in the head by a baseball while interviewing Evan Longoria of the Rays, until a quick hand saves the day.

THIS DAY IN HISTORY

It was this day in 1985 that Coke canned the new Coke, after telling the world the soft drink would somehow magically be “bigger, bolder, brighter and better” than the old Coke. One small problem: the old Coke quickly outsold the new Coke by at least 3 to 1, forcing company officials to recognize a global mistake. But at least they weren’t the geniuses behind Crystal Pepsi.

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