In the 1990s, Subaru decided to market its vehicles to the LGBT community, using imagery and language to make subtle suggestions in its ads that brought in the target audience without alienating other customers.
Major funding for NJTV News provided by Horizon Blue Cross Blue Shield of New Jersey, New Jersey Education Association, New Jersey Manufacturers Insurance Group, PSE&G, and RWJ Barnabas Health.
Additional support for NJTV News is made possible by The Hyde and Watson Foundation, The Rita Allen Foundation, The Geraldine R. Dodge Foundation, The E.J. Grassmann Trust, The Healthcare Foundation of New Jersey, The Robert Wood Johnson Foundation, The F.M. Kirby Foundation, and The Union Foundation. Support for arts programming is made possible in part by the Jean Dubinsky Appleton Estate.