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Oreo Cookie Celebrates 100; First Sold in Hoboken

3-6-12

By Young Soo Yang

On March 6, 1912, the first Oreo cookies were sold to a Hoboken shopkeeper on Washington Street.

According to Robert Foster, Director of the Hoboken Historical Museum, this bit of trivia is often distorted.

“A lot of people get it wrong that the first Oreo cookie was manufactured here, but actually the company was in New York … produced by the National Biscuit Company,” said Foster.

The National Biscuit Company, later known as Nabisco, sold its first can of the new Oreo biscuits to S.C. Theusen who owned a grocery store on 1026 Washington Street.

Now sold by Kraft Foods, Oreo is the country’s top selling cookie and available in more than 100 countries.

Hoboken’s own Buddy Valastro of Cake Boss fame wasn’t aware of the local connection but says the iconic cookie’s appeal is universal. Said Valastro, “everyone has the memories of dunking their cookies in milk!”

The cookie has even made its way into some of his creations at Carlo’s Bake Shop. “We make an Oreo cake that has pieces of the cookie ground up inside of it. It tastes just like the cookie!”

Over the years, Oreo has expanded on its original concept. In 1974, Double Stuff cookies were added with double the cream filling. Other flavors have been added, such as peanut butter, fudge, vanilla and mint.

In honor of this “Hoboken First,” anyone who visits the Hoboken Historical Museum today will get a free Oreo cookie.

  • Susan Nelson

    Please send your mailing address. I would like to send a letter by ‘snail mail’. Thank you. S. Nelosn