ATLANTIC CITY, N.J. (AP) — Atlantic City’s marketing arm is responding to a wave of casino closings with a new ad highlighting the many other things there are to do in the seaside resort.
The Atlantic City Alliance will run full-page ads starting Thursday in the Wall Street Journal, the Star-Ledger of Newark and the Philadelphia Inquirer touting the many things Atlantic City offers that don’t involve gambling.
The ad features a photo shot from the stage of the recent free Lady Antebellum concert on the beach, with a large crowd spreading far and wide.
The ad mentions the beach, shopping, dining, big-name entertainment and other attractions.
It comes two days after Revel Casino Hotel announced it will shut down on Sept. 10, one of four Atlantic City casinos to close this year.